Event-based marketing

Event-based marketing

Målrettet og researchbaseret marketing

Are you often not reaching the right decision makers? Does your target audience not know enough about you and your product portfolio? If you’re not generating the leads you expect, Impact Group’s event-based marketing is the right solution. We are thorough and have a very high success rate.

Impact Group specialises in event-based marketing, generating leads and sales in connection with conferences, seminars, workshops and the like. The course of an event is important in itself. But it’s almost more important to have a clearly defined goal in advance and a detailed plan on how to reap the full benefits.

In short, event-based marketing means that we use a strictly targeted marketing effort and a strategic, research-based process to identify the most relevant topics among your target audience. At the same time, we ensure that the event format is just right. We make sure that the content matches the recipients and that the event creates dialogue with specific potential customers.

Contact us on tel.+45 7020 7720, or send an email to info@impactgroup.dk. We’ll talk about your wishes before we give you a quote.

The process:

Before the event:

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Research your target audience to understand their needs and wishes regarding topics, speakers and date of the event.

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We receive a database from you and make qualitative calls based on a prepared questionnaire.

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You will receive a report with all the information from the target group and our suggestions on how the report can form the basis for the event.

During the event:

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Participants receive an invitation based on the wishes of the target group.

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Participants receive an invitation based on the wishes of the target group.

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The sales process is optimised because you know the specific target group and can contact them directly.

After the event:

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Evaluating participants based on the programme and content of the day is crucial.

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You will receive a report evaluating exhibitors, partners and participants

Rikke realises your company party – whatever you dream of!

Rikke Vestenbæk
Director and event planner

Get a non-binding offer for your next event